Corporate Branding
Brand strategy and communication consulting
Brand building is a long-term process, requiring careful preparations and a well-considered strategy. In addition, the ever growing brand can influence the position of a product or service for decades. To support systematic brand building, AERA creates a strategic document based on full audit and deep research. This serves as a foundation to specify the whole branding process and to ensure accurate briefing of later tasks.
Visual Identity
Visual Identity is the visible expression of the brand. The logo and other ID elements accompany the product or service for a long period and thus determine its overall image. AERA performs planning of basic image elements as well as development of complete Visual Identity manuals including all communications tool. In every case, the full source materials and documentation of visual ID will be handed to our Clients, which upon your request is available also in printed form.
Campaign works
Complex and integrated campaigns as forms of communication require a more strategic and detailed approach. The goal is to create a cost optimized marketing mix, where the different tools and channels can support each other in the most effective way. Our professionals have decades of routine in the field of planning, building and managing communication campaigns, including media booking and campaign efficiency analysis.
Electronic and digital tools
Touching everyone’s life, electronic and digital tools went through a series of revolutions in the past few years. To keep up with the ever-widening range of tools and options, communication professionals have to take the adventure and face the growing number of challenges. One of our company’s main strengths is the ability to develop innovative solutions and to use technologies such as gigapixel photography, Kinect navigation, custom-developed touch screens and mobile applications.
Printed tools
It’s been said many times that the era of printed media is over, but printed tools still play an important role in today’s communication. In fact, the development of lithography and printing methods continuously expand the palette of suitable tools and materials. AERA’s professionals plan communication materials for all kinds of media, printed with all types of printing technology. We manage the complete production process, and, if required, carry out installation too.